Get your attention

Regardless of your job or as a salesman, manager, businessman, family man, etc., you definitely have a lot in your mind. Staying focused can be difficult with a constant flow of employees, customers, emails and phone calls that require your attention.

Amidst noise, understanding the limitations of your mind can improve your concentration and increase your productivity.

Our brain is perfectly suited to distraction, so in today’s digital environment it is particularly difficult to stay focused. “Distractions signal that something has changed,” says David Rock, co-founder of the Neuro Leadership Institute and author of Your Brain at Work (HarperCollins, 2009).

“A distraction is a warning saying: focus your attention here now. This can be dangerous. “The brain’s reaction is automatic and almost unstoppable.

While multitasking is an important skill, it has a drawback. “It reduces our intelligence, literally throws our IQ,” says Rock. “We make mistakes, we miss important information, we distract our attention when we do not have to, or we misinterpret the situations.”

What is even worse is that distraction is a nice feeling. “The lights of the brain reward circuit turn on when you’re multitasking,” says Rock, which means you may feel emotionally upset when you do a lot of things at once.

Ultimately, the goal is not a steady concentration, but a short time every day without distraction. “Twenty minutes a day of deep concentration can work transformationally,” says Rock. Try these three tips to be more focused, creative and, of course, productive:

1. Make creative-important tasks first: Usually, we do the dirty work first and later the most difficult tasks. This drains our energy and reduces our focus. “One hour after starting work, you have far less ability than (at the beginning),” says Rock. “Every decision we take gets tired of our brain.”

To stay focused efficiently, and do not break your attention, reverse the turn. Do tasks requiring creativity or gathering early in the morning, and then go to the easiest tasks, such as deleting emails or scheduling meetings later in the day.

2. Tell your time consciously: Through the study of thousands of people, Rock has found that we remain really focused, with caution, on average only six hours a week. “You have to be very diligent and disciplined with what you will be doing at these times,” he says.

Most people are more concentrated, with increased attention in the morning or late in the evening, and Rock studies show that 90 percent of people think better when out of the office. Observe where and when you are more concentrated and then do your most difficult tasks at those times.

3. Mind your mind like muscle: When multitasking is the rule, our brains adjust quickly. Loss of the ability to focus as attention is becoming a habit. “We train our minds to remain unoccupied,” says Rock.

Exercise your Attention by turning off all distractions and attention to a single project. Start a bit, perhaps five minutes a day, and gradually increase the time.

If you see that your mind is abstract, go back to your work.

“It’s just like doing a gym,” says Rock. “You have to train the mind to be concentrated”


  1. Howdy, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam
    comments? If so how do you reduce it, any plugin or anything you can advise?
    I get so much lately it’s driving me insane so any help
    is very much appreciated.


Please enter your comment!
Please enter your name here